Recommendation - conclusion Essay Example for Free

Recommendation conclusion Essay The factors and stimulants to the fast food industry discussed in the paper have highlighted certain aspects in the company policies that need to be revised for better and effective brand positioning of Back Yard Burgers. The strategic changes recommended in the paper are summarized below: †¢ Brand awareness and brand recognition campaign using â€Å"Fun logo† that spells great time to the consumer segment. †¢ Aggressive market campaign to promote consumer traffic using catchy slogans that appeals to the youngsters and children. †¢ Bright color scheme for the restaurant interiors, uniform in pattern and layout across all outlets to ensure visibility and consumer retention. †¢ Spearheading changes in the restaurant operations integrating fast food service features with menu offerings of a full serviced restaurant. †¢ Event catering and home delivery concepts can be introduce to popularize the company products and services. †¢ Flexible offerings in price to suit all levels of consumer segment. †¢ Regular adaptations to the menu card to retain consumer interest. †¢ Introduction of healthier options in the menu card to cater to the health conscious consumers. Conclusion The rapid changes in the consumer behavior drive the fast food industry business. Rising incomes, and changes in the lifestyles of the people are the stimulants to this change in food culture. From traditional home cooked meals to ready to eat over the counter burgers and sandwiches – the eating habits of the Americans have changed drastically. Back Yard Burgers started with one outlet in the year 1987 and moved on to 183 outlets by the year 2007 – the expansion is quite dramatic. But the success story could have been even more dramatic if the company had followed a different operational strategy. The loopholes in their existing strategy is quite evident at this stage when the management realizes the potential that the company had to expand and conquer the fast food industry segment. But its not too late to make the amends and bring out the true potential that the company has to overcome the stiff competition from market giants like McDonalds, Wendy’s and Burger King. All that is required is a little foresightedness and a flexibility to adapt to the changing market trends. References: 1. Company website – www. backyardburgers. com accessed on 11th Dec 2007 2.Eric Schlosser – Rolling stone magazine (Sept 1998) – Fast-food Nation: The true cost of America’s Diet http://www. mcspotlight. org/media/press/rollingstone1. html accessed on 11th Dec 2007 3. Back Yard Burgers Inc. http://www. fundinguniverse. com/company-histories/Back-Yard-Burgers-Inc-Company-History. html accessed on 11th Dec 2007 4. Hayden Stewart, Noel Blisard, Sanjib Bhuyan, Rodolfo M. Nayga Jr. – USDA – The Demand For Food Away From Home Full Service or Fast Food? http://www. ers. usda. gov/publications/aer829/aer829. pdf accessed on 12th Dec 2007 5. http://finance. google. com/finance? q=NASDAQ:BYBI accessed on 12th Dec 2007 6. SEC reports from the company website 7. http://www. franchize. biz/franchise-information-whats-new. htm accessed on 11th Dec 2007 8. http://www. hoovers. com/fast-food-and-quickservice-restaurants/ID__269/free-ind-fr-profile-basic. xhtml accessed on 11th Dec 2007 9. http://www. nytimes. com/2006/04/19/business/19mcdonalds. html? _r=2pagewanted=2oref=sloginoref=slogin accessed on 12th Dec 2007 10. http://content. healthaffairs. org/cgi/content/full/22/6/207 accessed on 12th Dec 2007.

A Summary of Bram Stokers Dracula Essay -- English Literature

A Summary of Bram Stoker's Dracula Dracula is an epistolary novel, meaning that is composed from letters, journal and diary entries, telegrams, and newspaper clippings. Jonathan Harker, Mina Murray (later Mina Harker), and Dr. Seward write the largest contributions to the novel although the writings of Lucy Westenra and Abraham Van Helsing constitute some key parts of the book. The novel has a slightly journalistic feel, as it is a harrowing account supposedly written by the people who witnessed the book's events. A young Englishman named Jonathan Harker travels through Transylvania on a business trip. He is there to aid Count Dracula, a Transylvanian nobleman, in buying an English estate. His journey into the remote Eastern European landscape is fearsome, although initially he is charmed by the Count's generosity and intelligence. Gradually, he comes to realize that he is a prisoner in Dracula's castle, and that the Count is a demonic being who plans to prey on the teeming masses of London. Possessing the supernatural ability to scale vertical walls and live without a reflection. Dracula leaves him to die at the hands of three female vampires, but Jonathan attempts a desperate escape. Meanwhile, in England, Jonathan's fiancà ©e Mina visits her best friend, Lucy Westenra. Lucy has recently been proposed to by three men Arthur Holmwood, Dr. Seward, and Quincey Morris. She chooses Arthur to be her happy fiancà ©. Mina and Lucy vacation together at Whitby, a quaint seaside town renowned for its ghostly history. While they are there, a Russian vessel is shipwrecked. A large dog leaps from the wreck and runs away. All of its crew are missing apart from one dead captain. The ship was carrying fifty boxes of e... ...la's chest. Now, after enough time has passed she will become one of the undead unless they can destroy Dracula first. They set to work, sterilizing (with holy wafer) all but one of the boxes in one day. Dracula, in the last box, flees back to Transylvania to rest and regroup for another attack. The band of friends tracks him down, splitting up so that Van Helsing and Mina will go to purge the castle while the four young men track the last box. Van Helsing and Mina succeed, killing the three female vampires and using holy wafer to render the castle uninhabitable for the undead. They then regroup with the others, and all together they surround the gypsies who are transporting Dracula in his coffin. During the struggle against the gypsies, Quincey receives a mortal wound. Jonathan and Quincey deliver the killing blows to Dracula just as the sun is setting.

Air BnB stakeholder analysis

Real-time data Is often used for navigation or tracking. Continental use real-time data also for flight statistics (where the most valuable customers are while In flight, which ones are affected by delays and cancellations), to support Lorene security efforts, crew scheduling, crew performance, fraud detection and so on. The goal with the real-time warehousing was therefore to solve all those problems and get happy and loyal customers and employees. Some of the goals are listed below: Give employees fast information about the business and customers Flight on timeTake all of the baggage to final destination Easy booking, no overbooking – Increase services What have been shown is that the real-time Blob hasn't Just improved and completed all of the goals, Continental has even started to use the system in much broader perspective. Make a list of most valuable customers, get knowledge about their trips, what they prefer, if they got good service and if something happening with the m in the real-time and in that case give them right and direct service without them to need to ask for it. Customer facing', near and personal contact with customers example: personal letter and so on) Improve of security because of comparing data in real-time with help of the system, helped FBI with searching after possible terrorists. It also helps to track people who try to track the system. Be almost always on time because of special booking processes, use all capacity of the plains, be always updating about price changes and act from there. Continental has invested approximately $30 million Into real-time warehousing over the last six years.Of this amount, $20 million was for hardware and software expenses, and $10 million for personnel costs. Although this Investment Is significant, the quantifiable benefits from real-time warehousing are magnitudes larger. Specifically, over the last six years, Continental has realized over $500 million In Increased revenues and cost savings, resulting In a ROI of over 1,000 percent. The data warehousing group made some Important Improvements.They developed a warehouse architecture that could grow and scalar to meet these real-time and operational need, developed prototypes to show potential end users, to get them excited about data warehousing and to give them ideas about new applications that here was business benefits for each application. They also made that data warehouse operates consistent with organizational culture. The warehouse proved employees with different information so that they can do they Job better and faster. All that changes lead that new project was successful.Elements of the data warehousing environment at Continental which are necessary to support and extensive end-user Blob application development are: Data exist in the data warehouse from sources that are trusted by end users Help from data warehousing staff is readily available and friendly Metadata is kept current and is easily accessible by end users via the web Users have access to and are trained in tools to access and manipulate data Graphics are used, when appropriate, for data display, making it easier for users to understand and interpret the complicated data being presented Special issues about data warehouse management: Date and time management is amplified because of the finer granularity of data Customized views significantly improve query performance and reduce the load on the data warehouse With the extensive number of on-line, real-time users, views also revived an extra level of security against access to unauthorized data Data loads come in via many different routes and methods, so generalize components to handle data loading are used to save the effort of starting from scratch to develop each new loading process The large volume of constant data loading means that it is not humanly possible to watchful TTL processes, so automated watchdog applications are used to alert data warehouse staff via pagers wh en their attention is needed for some anomaly Data for loading are put into standardized queues, from which pre- Ritter load utilities pull data for loading into the data warehouse, no matter what the source of the data are There are data loads, tactical queries and strategic queries, each with different patterns of data warehouse use, specific priorities are given to the different types of loads against the warehouse. Priorities also change by type of day. Higher priority is given to queries that require the fewest data warehouse processing resources. I learned ten specific lessons are outlines in the Lessons Learned section. These lessons can be applied to the development of real-time data warehousing in any organization. Blab Britain

Prejudice, Discrimination, And Institutional...

Most people in today’s society may believe that prejudice and discrimination mean the same thing and most people may not pay attention to the fact that there is a huge difference between the two terms. The main difference between these terms is, prejudice is a negative idea about a certain group of people or people of a particular race. The person usually doesn’t act on the idea, they mainly just keep it to themselves. Most would describe it as being a â€Å"pre-judgement†. Discrimination, on the other hand, is far much worse than just being prejudice. Discrimination is prejudice put into action/practice. This involves treating people harmfully and disrespecting them as an individual just because they don’t look like you or because they belong to a specific group of people. There are three different forms of discrimination and they are: Individual Discrimination, Statistical Discrimination, and Institutional Discrimination. Both of these terms falls under the category, racism. Racism is the most talked about thing in the United States today. I completely disagree with the term â€Å"racism† as a whole and I completely disagree that it is being taught. Blacks and whites of the United States should always be against racism. Racism is not something that we are born with--it is something that we are taught and honestly society, parents, teachers, and movies play a big role in it. Some can teach it the right way and some can teach it the wrong way, and this is where we went wrong inShow MoreRelatedDiscrimination And Discrimination977 Words   |  4 PagesDistinction between prejudice and discrimination is attitude versus action. Prejudice refers to negative attitudes or feelings toward or about an entire category of people (Mooney p. 289). Whereas discrimination refers to the actions or practices that result in the differential treatment of categories of individuals (Mooney, p. 292); individuals act on their prejudices which resul t in discrimination. It is critical to analyze the relationship between prejudices and discrimination as to they affectRead MoreThe American Dream : An Unfortunate Nightmare1235 Words   |  5 PagesThey’re many cases where a decision was made based on someones race. For example: discrimination in the housing market. Especially in America, racism can still be seen very clearly. The housing market is riddled with prejudice and discrimination. Racism is woven into the very fabric of America’s being. Dating back to slavery, mistreatment of the Chinese during the construction of the railroads, and more recently, discrimination against Mexican immigrants. America’s past is stained by the blood of NativeRead MoreEssay on Defining Racial Discrimination?775 Words   |  4 PagesFor discrimination to occur both power and prejudice need to come together, forming barriers that oppress a person or group of people deemed inferior. Discrimination can be intentional or unintentional. The Merriam-Webster dictionary defines racism, as the belief that race is the primary determinant of human traits and capacities, and produces an inherent superiority of a particular race. Racial discrimination refers to discriminatory actions based on race or skin color. Racial discrimination canRead MoreDiscrimination : Discrimination And Discrimination Essay1142 Words   |  5 Pagesis referred to as discrimination. Discrimination can be based on many different characteristics age, gender, weight, ethnicity, religion, or even politics. For example, prejudice and discrimination based on race is called racism. Oftentimes, gender prejudice or discrimination is referred to as sexism. Discrimination is often the outcome of prejudice pre-formed negative judgment or attitude. Prejudice leads people to view certain individuals or groups as inferior. Discrimination refers to the arbitraryRead MoreAppedix C673 Words   |  3 Pages|Definition | |Discrimination |The unjust or prejudicial treatment of different categories of people or things, esp. on the| | |grounds of race, age, or sex. | |Institutional discrimination |Unfair prejudice against individuals as a result of the way an organization works or | | Read MoreRacism And The World s Greatest Issues Today Essay1270 Words   |  6 Pagesdifferent racial groups, specifically opposing stereotypes about one or more racial groups as well as the opinion that one s own racial group is superior to another. To sociologists, this relative understanding of racism is more commonly known as prejudice. It is extremely difficult to get an accurate idea of what percentage of Americans still hold prejudiced views about other racial groups. When confronted with multiple survey questions about their views on other races, a few Americans gave answersRead MoreThe Effects Of Prejudice On Children And Young People1502 Words   |  7 PagesPrejudice is an opinion or attitude about a group of people that is based upon lack of understanding or incorrect information. It is making assumptions about children and young people because they belong to a particular group. Prejudiced attitudes can all too often be found among children, even at a very you ng age. Research has shown that children are capable of holding prejudices and negative attitudes towards others from the age of three. There are so many pressures on children to fit in and toRead MoreThe Causes And Traits Of Oppression1614 Words   |  7 Pagesare connected to its origin. The research will develop major themes that will serve to define agents, including classism, discrimination, and the intersectionality of different types of oppression. Discussions on strategies for addressing and ending the current oppression in America and recommendations for the future will be highlighted as well. Traits of Stigma and Prejudice When working to determine the causes of oppression, one must first establish a definition of the word. Oppression can beRead MorePhiladelphia Movie Review1571 Words   |  7 Pagesthe firm? * Prejudice, discrimination, oppression, and institutional discrimination. * Include analysis of any additional issues for gays and lesbians such as legal empowerment, violence against them, coming out, ethnicity, and AIDS. * Suggest strategies to promote social and economic justice. Support your report with relevant theory. THE MOVIE: PHILADELPHIA (2) Prejudice, discrimination, oppression and institutional discrimination against homosexualsRead MoreHow Is Discrimination Different from Prejudice and Stereotyping?629 Words   |  3 Pages |Definition | |Discrimination |The denial of opportunities and equal rights to individuals and groups because of prejudice | | |or for other arbitrary reasons | |Institutional discrimination |A denial of opportunities and equal rights to individuals or groups, resulting from the |